Spent the day at an amazing event – the LDV Vision Summit. Evan Nisselson brought together amazing folks who are involved in photography and video in every capacity. Whether they are developing new apps or SaaS platforms for storage or editing, or producing Justin Beiber’s YouTube videos – it was the full spectrum of talented creative and technical professionals.
The main takeaways were as follows:
-The costs of video and photography production have gone way down. Anyone can participate, and with high quality production values.
-Brands are not just publishers, they are network production planners. They are storytelling with text, photographs and video. They should be looking at their editorial calendars more like television networks develop their schedules.
-Authenticity counts. If you’re doing product placement or celebrity plugs, the context needs to make sense and be authentic.
-If you want to be a successful founder of a startup, VC’s participating gave the following advice:
-“Solve a real problem.”
-“Create something that other people say cannot be created.”
-“Be confident, not arrogant.”
There were so many great pitches and panels. I wish I could do them all justice. Click here to see the full agenda and get on the distribution list so you can catch the next event.
The bottom line is this: marketing is storytelling. What’s your story and how are you going to deliver it? What tools will you use?